The controls behind reliable SMS operations

Campaigns can use a single provider, distribute work using round-robin routing, or use an ordered failover route with primary and backup providers.

A failover route stores an ordered set of connected providers. When the active provider cannot complete a send, the campaign can continue through the next configured provider according to that route.

Yes. Failover routes are managed independently from campaigns so an approved provider order can be selected again when building future campaigns.

Round-robin routing is useful when you intentionally want to distribute messages across multiple available providers. Failover routing is better when providers have a primary and backup priority.